The new look starts right at the entrance, with the use of a warm, slatted timber finish on a sloping ceiling—kind of reminding you of a villa in the woods.
It leads to the main display area, where there’s an illuminated ceiling with a geometrical pattern.
A 360-degree revolving display will catch your eye, which is difficult given the number of other gadgets presented.
The Masterchef-wannabe in you will get excited by the lifestyle kitchen set-ups, complete with refrigerators, ovens, cooking ranges, and chimney and range hoods. It’s as if you can whip up a chocolate raspberry ganache right there in the store (or not, because the staff won’t let you take over these showcases).
Speaking of fridges, these retro Brikk ones could either be too fun or too fancy for our kitchens. Brikk is currently exclusively available at SM Pampanga, but who knows, it may show up at your nearest SM Appliance Center.
When you’re about to pay, this is what greets you: a lush green wall behind the counter, with an inviting lounge space beside it where you can take a seat and take a break from touring the whole store.
This new SM Appliance Center design will be rolled out in all SM stores nationwide. For the time being, experience it at SM City Pampanga. You might as well shop while you’re there to get first dibs on some premium products, and feel more like a proper grownup in the process.