Guests were #WOWEDatSMAppliance when the store recently launched its new look at SM City Pampanga. As they entered the store, the use of warm timber slatted finishes and integrated greenery made guests feel like they were entering into their own homes.
A departure from the usual industrial look associated with appliance stores, the new look is a dynamic way of highlighting the most innovative products to help each Filipino transition into a digital home. And guests were wowed by the 2,300-sqm. store’s attractive focal points that ease navigation and encourage discovery along the shopper’s journey.
They were also wowed by the latest selections from top appliance brands, especially exclusive items for Kapampangans like Brikk refrigerators and microwaves and the La Germania oven in green, as well as appliances first seen in Pampanga like the Samsung 82inch TV and Samsung Side by Side refrigerator in gold.
The SM Appliance Center is located on the ground floor of SM City Pampanga.